Maja Pawinska Sims 19 Mar 2019 // 12:20AM GMT
MANCHESTER, UK — Dentsu Aegis Network has bought Manchester-based creative agency BJL, which specialises in PR, social media, brand strategy, advertising, content production and CRM, for an undisclosed sum.
BJL becomes part of Dentsu Aegis Network North, complementing its media, digital, data and technology capabilities and, claims Dentsu Aegis, demonstrates the group’s commitment to its UK network.
The agency will continue to be led by Nicky Unsworth (pictured) as CEO, Jackie Holt as managing partner and Iain Kerr as commercial director, who together completed a management buyout of the agency in 2004. The agency’s Manchester and London teams will remain in their existing offices.
BJL was launched in 1987 and is now one of the biggest creative independents in the region, with a team of 75. It expanded into London in 2014 and works with clients including Craghoppers, BASF, Pilkington, Ronseal, Skipton Building Society, Subaru Europe, Florette, Hilton and The Co-operative Bank.
Dentsu Aegis Network North MD Rachel McDonald said: "We have worked with BJL for many years and admired both the stand-out creative work that they deliver and the impressive talent they’ve grown from their headquarters in Manchester. The addition of BJL further strengthens our offering and ability to offer true end-to-end brand solutions for our clients across creative, media, digital and technology.”
Unsworth added: “Having built our integrated model around the changing needs of brands and their consumers, we are ready now to embark on the next phase of our growth as part of Dentsu Aegis Network.”
Dentsu Aegis North employs 700 people across Manchester, Leeds, Edinburgh and Newcastle, providing media, digital, creative, data and technology services for clients such as Thomas Cook, Halfords, Pets at Home and Holland & Barrett.