Arun Sudhaman 22 Sep 2017 // 8:04AM GMT
SINGAPORE — A trio of senior digital and creative leaders have departed Edelman's Asia-Pacific operation, as the independent agency continues to restructure its offering in the region.
Asia-Pacific digital president Gavin Coombes (pictured) is the most senior of the three to leave the firm, confirmed Edelman Asia-Pacific chief operating officer Bob Grove, after four years with the agency.
Also leaving after four years are Southeast Asia group creative director Neil Leslie and Southeast Asia digital MD Kim Hoang.
"They came to create change," Grove told the Holmes Report. "And they’ve done that. We’re very clear about where we want to go in the next phase. I’m really grateful about what they’ve done."
Grove noted that Edelman had promoted EVP Martin Shaw to lead digital for the region, as the firm continues to restructure around two practice groups — brand and reputation — supported by horizontal capabilities in digital, creative, data and so forth.
Meanwhile, South Asia, Middle East and Africa ECD Sachin Talwalkar is also leaving, with Grove noting that the search for a replacement is underway.
In addition, Edelman has hired MullenLowe Malaysia MD Mazuin Zin to lead its office in that country. Robert Kay who has led Edelman Malaysia for the past two years, is leaving the firm.