DÜSSELDORFKetchum has named Sabine Hückmann as the new CEO its German operation, replacing Victoria Wagner, who is leaving the agency this June.

Hückmann will lead Ketchum Germany’s executive board, reporting to Mark Hume, partner, chief operating officer and chief financial officer, Ketchum Europe. She has been the head of Ketchum’s office in Stuttgart for 20 years and added responsibility for Frankfurt in 2017.

Most recently, she was chief innovation officer on the executive board, and she has played an integral role in bringing in new business, including Bosch and EnBW. She also leads the agency’s research and analytics division in Germany. Prior to Ketchum, Hückmann was the office lead at Brodeur Kohtes & Klewes GmbH.

Ketchum president and CEO Barri Rafferty said: “Sabine is highly qualified to serve as our CEO in Germany. Her expertise in leading offices, heading innovation, and understanding digital and analytics is unmatched. Sabine is known for creating inspired, high-performing teams and is a renowned ambassador of the Ketchum brand in the market and throughout the agency. I look forward to working with her to grow our business in Germany and beyond.”

Hückmann said: “I am grateful for the opportunity to expand my role within Ketchum. As a Ketchum team in Germany we have accomplished a great deal and will continue along this path. Working closely with Barri and Mark, I want to foster a borderless agency approach, with a focus on innovative, data-driven strategies that answer questions about the future of our industry.”