Holmes Report 18 Apr 2013 // 11:00PM GMT
NEW YORK--The latest episode of the Echo Chamber podcast is now online, featuring interviews with Donna Imperato and Harris Diamond on two of the critical issues facing the PR industry.
Cohn & Wolfe global CEO Imperato joins the podcast to discuss why there are still relatively few female leaders at the top of the agency industry. Imperato, one of the few women to lead a global PR firm, tells the Holmes Report: “If you want to become a CEO, the work-life balance just doesn't really work.”
Harris Diamond, meanwhile, sums up the divide between PR and advertising, three months after departing Weber Shandwick to run McCann Worldgroup. In particular, Diamond debunks the idea that PR firms have better CEO access, and calls on PR agencies to improve their data and planning capabilities if they hope to challenge ad agencies for bigger marketing budgets.
The Echo Chamber’s regular news round-up, hosted by Arun Sudhaman and Robert Phillips, explores Margaret Thatcher’s pioneering use of public relations, and her influence on how political leaders now position themselves. The episode also explores Apple’s decision to apologise for its China customer service policies, and asks whether the American company’s notorious PR approach is starting to change.
Also under the spotlight is Kreab Gavin Anderson, after reports of more senior-level turbulence, leading the podcast to ask whether agency mergers ever really work.