HONG KONG — Edelman has hired Ian McCabe to a regional vice chair role after the public affairs veteran left Burson-Marsteller earlier this year.

Based in Hong Kong, McCabe will report to Edelman Asia-Pacific CEO Jesse Lin, working closely with global reputation chair Stephen Kehoe. He brings 40 years of experience, including more than 25 in Asia-Pacific.

He joins Edelman after leaving Burson-Marsteller earlier this year, in the wake of its merger with Cohn & Wolfe. McCabe held numerous senior roles over the years at B-M — he was most recently Asia-Pacific vice chairman of public affairs and government communications, and previously served as MD of the Asia-Pacific public affairs [ractice, market leader of Burson-Marsteller Hong Kong, and MD of the firm's U.S.-centered international public affairs programs in New York.

“I was attracted to Edelman because the firm is actively building an integrated public affairs capability that leverages its industry-leading digital and reputation management resources and its global reach,” said McCabe. “I am excited about the opportunities this unique platform provides both private and public-sector clients throughout the Asia Pacific region.”

Lin told the Holmes Report that McCabe's arrival reflects the importance of Edelman's "core business."

"He knows this region very well," said Lin. "We’re very excited that finally there’s a very senior person — it actually took us a while — and also he bought into our vision." 

“Asia Pacific is the future: clients in China, India, Indonesia, Japan and Korea are all growing, at home and internationally and we need to ensure we are able to provide the most senior level counselling services," added Kehoe.