Diana Marszalek 21 Jun 2018 // 3:30AM GMT
CANNES — More than 20 PR firms were shortlisted for Cannes Lions in the PR category, with Edelman and Weber Shandwick leading with multiple nominations, while ad agencies dominated contenders, particularly in terms of idea-creation.
Edelman appears on the list nine times, including PR and idea-creation credits the Edelman-owned agency Edible received for its work with Gerber. Edelman Atlanta is co-credited with Newell Brands for creating its Crock Pot campaign. Other Edelman finalists include campaigns executed by offices in Dallas, which handled a KFC campaign, and Toronto, which promoted meatless Mondays for Maple Leaf Foods, as well as its India operation.
Weber Shandwick is shortlisted eight times, and has three idea-agency credits in the category, for its work for Mattel's Barbie, Visit Sweden and McDonald’s Sweden. The work out of New York for Verizon showcasing first responders also are listed.
FleishmanHillard is shortlisted for its work surrounding Anheuser-Busch’s disaster water relief effort, and is co-credited with Anheuser-Busch for idea-creation. The agency's Dublin office is being considered for the Phillips slow juicers effort. W Communications is in the running for its PR surrounding the suicide-prevention group CALM’s purpose-driven art installation, Project 84.
Devries Global is shortlisted for its part in Mucinex's #SupersickMonday. MBooth is shortlisted for its Tinder campaign surrounding the creation of an interracial emoji.
Japan’s Dentsu is on the shortlist for its work with P&G, based on the notion of changing housework from a chore to a joy — an idea the firm gets credit for on the shortlist. Also shortlisted is Dentu's work for Toyota and the ALS Association. Canadian agencies Narrative and Neat are being considered for Lions — the former for its role in creating a pop-up eatery where all the chefs were HIV-positive, the latter for its work on a child protection initiative. Narrative is also listed as one of the agencies behind the eatery idea.
Ketchum and Golin are shortlisted together for their roles in driving the Doritos Blaze vs. Mountain Dew Ice campaign. A trio of agencies that worked together — Jones PR, MSL and Powell Communications — are recognized for their work on an awareness campaign for the National Down Syndrome Society. Zeno Group is shortlisted for the Motorola "Hello Real People" campaign.
International nominees include Lahore’s Mint PR for its campaign against child marriages. Shore Fire Brooklyn is being recognized for the "Live Looper" campaign it did with Downtown Records.