Holmes Report 21 Sep 2017 // 12:00PM GMT
SAO PAULO — Ogilvy has named new PR leadership for its LatAm region, handing the reins to Eduardo Vieira, founding partner and co-CEO of Grupo Ideal.
The move comes two years after WPP bought Ideal and aligned its firms with H+K Strategies and Ogilvy. Vieira's elevation at Ogilvy is accompanied by the departure of Renata Saraiva, who previously led Ogilvy PR in Brazil.
Vieira's appointment is intended to help Ogilvy scale its PR presence in LatAm, which is currently estimated at around U$8m. In particular, Vieira will focus on the priority markets of Brazil, Argentina & Mexico.
“I am delighted Eduardo has accepted this new, expanded role," said Ogilvy's PR and influence global domain leader Stuart Smith, to whom Vieira will report. "Delivering integrated, modern marketing services for our clients, as worldwide chairman and CEO John Seifert envisions, requires a strong, creative and vibrant public relations and influence capability. Eduardo's appointment signals our commitment and ambition to growth across Latin America."
“The true role of PR is to influence people to make a choice or take an action," added Vieira. "Our raw material has always been content, but now it should be powered by data and inspired by creativity. Both are elements that clients and brands have come to expect from their PR counselors."