Holmes Report 26 Aug 2018 // 2:00PM GMT
STOCKHOLM — Prime has announced chief operating officer Therese Bohlin as its new CEO. Bohlin joined Prime in 2011 from McCann Sweden, a year before Prime was acquired by Weber Shandwick. She succeeds Markus Gustafsson, who will remain on the board. Krister Nilsson, group director for Prime’s sustainability offering, has been promoted to deputy CEO alongside deputy CEO David Orlic.
LONDON — Sara Latham, a former senior advisor to Hillary Clinton, has re-joined Freuds as managing partner. She was previously a director at the agency from 2003-2005. Latham’s new role will include radically simplifying the agency’s structure as part of its Future Freuds transformation plan. Latham will also be a senior advisor to clients including Bank of America and Danone.
LONDON — 3 Monkeys Zeno has boosted its digital team with three appointments (pictured). Robert Stone joins as director of digital strategy and innovation, after five years as head of digital at healthcare communications agency Pegasus. Dan Noctor, former digital director at Golin, is the agency’s new digital content director, and Hugh Burrows moves from head of digital to head of digital integration.
LONDON — Revolution, the integrated global sports marketing agency based in Chicago, has acquired London sports marketing agency Revolution Sports Marketing Group as its first satellite office outside the US, to broaden its reach across golf, equestrian, tennis, motorsports and rugby.
LONDON — Influencer marketing platform Tagger Media, whose clients include Verizon, Johnson & Johnson, Ketchum and Revlon, has hired Hannah Brookman as managing director of EMEA. Brookman will oversee the Los Angeles-based company’s expansion into the UK and Europe, reporting to Tagger CEO Dave Dickman. Brookman was previously international sales director at mobile video platform LoopMe.
RANDBURG, SOUTH AFRICA — Africa Communications Media Group (ACG) has appointed Nonye Omotola as its new managing director. Omotola, who was previously Vuma Reputation Management's business director for Africa and has more than 15 years' strategic brand experience gained in the UK, South Africa, and Nigeria, replaces ACG co-founder Mimi Kalinda, who is taking on the CEO role at the agency.
MAIDENHEAD, UK — Tennis brand Dunlop Sports has appointed sport and fitness specialist agency Promote PR to support the brand’s global relaunch following its acquisition from Sports Direct by Sumitomo Rubber Industries (SRI) last year. The brief includes global PR campaigns and content.
LONDON — Data protection company Arcserve has hired B2B specialist Red Lorry Yellow Lorry as its PR agency in the UK, US and France to increase awareness of its business continuity and disaster recovery software through media and analyst relations, social media, paid promotions and thought leadership content creation.
LONDON — Brand reputation research company Echo Research has acquired the rights and ownership of the Britain’s Most Admired Companies Study, the longest-running annual survey of corporate reputation in the UK, with data going back to 1990. Echo will produce the annual results in partnership with the survey’s founding academic, Professor Mike Brown, visiting professor at Leeds Business School.