BELGRADE—Golin has launched in the Serbian capital of Belgrade in partnership with Ruskin & Hunt, has operated in Serbia for eight years, and has a roster of international and domestic clients that it serves in Serbia, Bosnia & Herzegovina, Croatia and Montenegro. The newly formed agency will offer PR, digital, content and advertising expertise to clients under the leadership of executive director Djordje Odavic.

BRUSSELS—BPRCA (the Belgian association of communication consultants) and 3C (the Belgian association of communication professionals) are joining forces in a new association called C² (C Square), which stands for “communications community” and will be open to all communication professionals and agencies. According to Emmanuel Goedseels, current chairman of BPRCA, “Our aim is to create an open community that represents everyone who works in communication in Belgium.”

AMSTERDAM—Cognizant, a leading provider of information technology, consulting, and business process services, has entered into a definitive agreement to acquire privately-held a digital marketing and customer experience agency Mirabeau, known for its work in the travel and hospitality, financial services, retail, and B2B sectors. The acquisition will expand Cognizant's digital business capabilities in the Netherlands and across Europe.

LONDON—Knauf, a market leader in the construction product industry, has appointed Threepipe to assist with its 2017 UK digital marketing activity.Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events .