LONDON — Mapping and location services company Here Technologies has tapped 3 Monkeys Zeno to handle communications around autonomous cars. 3MZ is charged with raising awareness of the Here brand among key automotive customers, industry associations as well as technology opinion leaders and influencers. 3MZ has also been charged with positioning Here as the thought-leader in all things open location, powering location services for customers across all industries.

PARIS — Reese Maabich has joined Grayling France is its head of digital, as well as head of digital campaigns in continental Europe. Maabich has more than 10-years experience in digital communications, content development social media and reputation. She most recently worked for Grayling’s London office as a regional creative services director, and is the founder of the digital agency Smart&Geek.

FRANKFURT — Charles Barker Corporate Communications has promoted two executives, making Thomas Katzensteiner a partner and upping Tobias Eberle to executive director. In announcing the moves, the firm said giving the two execs new leadership roles reflects both the Katzensteiner and Eberle’s success at the Charles Barker, as well as the agency’s push to position itself as a leader in strategic financial communications.

LAGOS, NIGERIA — Liga de Fútbol Professional (LaLiga) has tapped Hill+Knowlton Strategies to develop the Spanish football associations’ comms strategy across Africa. The account will be handled by Hill+Knowlton’s Lagos office. The focus will be on PR strategy, media and influencer engagements with LaLiga ambassadors, communications and relationship-building activities such as local partnerships and brand activations in Nigeria.

BUCKINGHAMSHIRE, ENGLAND — SBG Sports Software, the sports strategy and analysis software developer, has tapped Bubble Agency to handle its PR and marketing. The agency, based at Pinewood Studios, has been charged with expand brand awareness and reach. Created to provide real-time strategy for Formula One races, SBG now provides data, analysis and instant replay tools for pro football and rugby teams, as well as national and international sports groups.

LONDON — 3 Monkeys Zeno has hired Sam Kane as an associate director in its corporate & business division. Kane comes from Teneo Blue Rubicon, where, as an associate director, he helped head Facebook’s UK press office. Other clients in his portfolio included Bupa, DFS, Nationwide, NatWest and the Royal Institute of Chartered Surveyors.