LONDON—Sony Computer Entertainment Europe has appointed Fever as its new retained consumer PR agency to handle activity for PlayStation hardware and software across EMEA markets. Fever will work with the SCEE in-house team to develop press and social influence campaigns to support hardware and software launches across 109 countries. The agency will also provide support on corporate and crisis communications.

LONDON—International technology PR firm Lewis has hired Dan Masser to head a new corporate communications practice. Dan joins from Blue Rubicon—where his clients included Heathrow Airport, eBay, Halifax and McDonald's Europe—and will report to Giles Peddy, group managing director, UK. Before Blue Rubicon, Masser worked for Marks & Spencer as corporate PR manager and held positions at Hill & Knowlton.

BERLIN—Allison+Partners has completed an asset purchase of Higher Ground Communications in Germany. Principles Martina Mϋller and Vivian Dadamio will join as senior vice presidents to lead new Allison+Partners offices in Berlin and Munich respectively, and report to Matthew Della Croce, president of the firm’s European operations and its global corporate practice. Founded in 2010, Higher Ground specializes in technology clients, both B2B and consumer. The two firms have partnered on clients such as Public Interest Registry, Rally Software and RetailMeNot.

LONDON—Hanover has recruited industry veteran Alastair Gornall to be its first non-executive chairman. The former Blue Rubicon chairman, chief executive of Reed Exhibitions, and founder and CEO of the Consolidated Communications Group will work with the Hanover board on plans for international expansion, capital raising and acquisitions. Gornall is also non-exec chairman of consumer shop Finn PR and creative content agency The Moment.

LONDON—Hill+Knowlton Strategies has added Fiona Hughes, Nick Fishleigh, and Sarah Martinez to the senior management of its technology team. Hughes comes to H+K in a newly-created role as integrated communications director after managing the global team team for HTC at Fever (part of the Nelson Bostock Group). Fishleigh returns to h+k as an associate director after two years with MSLGroup, while Martinez joins from her role as associate director at The Red Consultancy and will also take up an associate director role.

BRUSSELS— Hill+Knowlton Strategies Brussels CEO Thomas Tindemans has been named chairman of the operation and COO Melanie Faithful Kent succeeds him as CEO. Tindemans has led the H+K Brussels operation for four years, while simultaneously co-leading the firm’s global public affairs practice. Kent will continue to lead the firm’s EMEA client advisory board, established two years ago and consisting of the foremost advisors across the region.   

LONDON— David Fraser, former deputy managing director of Frank PR and publicist for Lord Sugar, has launched a new London-based agency called Ready10. The new firm will create campaigns that deliver on a brand's PR & SEO needs via traditional media relations, organic SEO and creative content. It will be ocused on the needs of online businesses and launch clients include German online retail giant Webgears' site and Free Postcode Lottery, the UK's biggest free-to-enter lottery.

BUDAPEST—Wizz Air, a low-cost airline serving Central and Eastern Europe, has appointed Tamara Vallois (pictured) as head of communications, reporting to chief corporate officer Owain Jones. Vallois joined Wizz Air in 2013 as a corporate communications manager, having previously worked in marketing and communications at Colgate-Palmolive, General Motors and In her new role she is replacing Doug Oliver who is moving back to the US.

LONDON—Fourtold has added Amy Johnson as partner and Rhodri Cole has joined as consultant. Johnson has spent 15 years in senior positions with global agencies including Weber Shandwick, Hill+Knowlton Strategies, FTI Consulting and Porter Novelli and also operated as a Paris-based independent consultant specialising in international corporate and institutional communications for 10 years. Cole previously worked at News UK and Macmillan Cancer Support.  

MANCHESTER—Tangerine has been selected to support the National Disability Sports Organisations and English Federation of Disability Sport. The campaign will encourage more disabled people to enjoy the benefits of being active across England and will use a combination of traditional tactics, celebrity/real life ambassadors and local launch events as well as social and blogger engagement to target disabled people, their families, friends, carers and wider support networks.

LONDON—Speedy Hire, one of the UK's leading hire providers, has selected Fox Agency following a competitive pitch, for its summer campaigns strategy and delivery.

AMSTERDAM—Faselis, the Turkish-based technology service provider to the PR industry, has established an office in the Netherlands from where it plans to grow its business in Europe. The firm’s media and customer relations management platform aims to boost productivity and the quality of media relations services offered by PR companies, and the company has been working on Dutch media data for more than a year.

LONDON—Virgo Health has hired Sue Neilen as head of the firm's communication division. Joining from specialist health advertising agency Langland where she led corporate communications, Sue’s appointment reflects the growing need for pharmaceutical companies to focus more heavily on their corporate communications strategy, reputation management and employee engagement. Senior account manager, Francesca Morley, also returns from maternity leave to work across some of Virgo Health’s global and UK accounts.