LONDON—Unity has won the Fun Kids account, which includes Fun Kids Radio, the UK’s leading kids’ radio station. Fun Kids is a key part of the Folder Media portfolio, having been re-launched by the company in 2008. Unity will begin work later this month, delivering a campaign to drive reappraisal of the brand and highlight the quality of its multi-channel output, by demonstrating the relevance of Fun Kids Radio to modern families.

WARSAW—Edelman has appointed Ewa Szejner as general manager of Edelman Poland. Szejner will lead a team of over 40 and will report directly to Susan Eastoe, chief operating officer of Edelman Europe & CIS. She has more than 18 years of experience in corporate communications, stakeholder engagement and reputation management and for the past eight years has been the general manager of Grayling Poland.

LONDON—Shine Communications has added a new client to its fashion and beauty division, with its appointment by eyewear brand Archibald Optics. Shine will work with the Archibald Optics team to launch the brand to the UK market, taking the brand from test phase to a market ready product.

LONDON—Lianne Robinson and Alistair Scott have been promoted to account director at Broadgate Mainland. Robinson specialises in consumer finance and has eight years’ PR experience working with brands such as Move with Us, BLP Insurance and Stonehaven; Scott has seven years of experience across the professional services and higher education sectors. In addition, Cara Penkethman and Katie Jordan have both been promoted to account managers.