LONDON—Mitchell Kaye and Daniel Glover, the former CEO and creative director of Mischief PR, have reunited to found The Academy, an independent consumer PR agency that will focus on media, community and influencer relations. The Academy launches with Britain's biggest selling newspaper, The Sun, as its founding client. And Gemma Vardon, who was previously at Mischief for six years with Kaye > and Glover, is the agency's first hire, joining as director following recent roles at Unity and GolinHarris.

MOSCOW—AMO, the international network of strategic and financial communications consultancies, has added EM, a consultancy providing strategic, financial and crisis communications advice in Russia and the CIS. EM offers services in financial public relations, investor relations, IPO and M&A transaction support, crisis communications, reputation management and strategic advisory. With the addition of EM, the AMO network includes more than 950 financial communications professionals in 46 cities across 24 countries.

LONDON—Hill+Knowlton Strategies London has appointed Jonathan Brown as a senior consultant. Brown joins from Critical Resource where he provided political guidance to international energy and mining companies. He has more than 10 years’ experience working in a number of policy roles across the Foreign & Commonwealth Office ranging from diplomatic engagement, to counter-terrorism analysis and the promotion of UK trade policy to key private sector companies across the Middle East.

BUCHAREST—Rogalski Damaschin Public Relations has been selected by PROI Worldwide, a leading partnership of integrated communications firms in the world, to become its partner in Romania.
The agency is structured in two specialty areas:  a consumer PR division, coordinated by Alina Damaschin as creative leader; and a corporate PR division, coordinated by Eliza Rogalski as strategy leader.

LONDON—Curzon PR has added Seig de Vater, founder of Debrecks, Europe's leading family office marketing business, as a director, working on financial sector communications campaigns. He will provide fundraising training for family offices and businesses, as well as full marketing campaigns. His past clients have included Credit Suisse, Fidelity, Incisive Media, the Hanson Family, the Myer family, the Isle of Man government, and the Malta government.

AYLESBURY—Consumer technology PR specialist Ranieri has added Melanie Johnson from Berkeley PR as account director. In addition Debbie Roff, previously at TalkTalk, comes in as a new account manager, and Karina Drinkwater and Lauren Whipp are two new account executives.

LONDON—Le Chameau, a leading brand of rubber boots, has appointed W to handle its press and publicity following a competitive pitch. W will support the brand’s plans to grow in 2014 and support its increased distribution through targeted media outreach, social channels, influencer engagement and marketing initiatives.

LONDON—Aspectus PR has been appointed by Silixa, a leading provider of optical fibre sensing solutions for the upstream oil and gas and midstream pipeline industries, to deliver its new strategic messaging campaign.