LONDON—Boutique creative agency Unity has won the Aquafresh account, and will develop a three-year strategy for a key brand in the GlaxoSmithKline Consumer Healthcare portfolio. The effort is designed to create meaning for the brand among mums and impact consideration at point of sale.
Unity works with other agencies on the roster including Mediacom and TBWA.

MADRID—Llorente & Cuenca has appointed Javier Rosado (pictured), María Cura, Joan Navarro and Amalio Moratalla as new professional partners in the firm, bringing the total number of partners to 15. Rosado has been managing director of operations in Panama since July 2008; Cura joined the firm in April 2010 as managing director in Barcelona; Navarro has been vice president and senior director of public affairs since April 2010; and Moratalla has been senior director of sports and corporate reputation since November 2011.

MOSCOW—M: Communications, the strategic financial and stakeholder communications firm, has appointed Thomas Kiehn and Katya Romanovskaya to its Moscow office. Kiehn joins M from TNK-BP, where he was director of international communications for more than two years. Earlier, he was director of investor relations at Uralchem. Romanovskaya joined from the World Bank and earlier led the communications teams at Icon Private Equity, Accent Real Estate Investment Managers, Knight Frank and Alfa Bank.

LONDON—Agence Elan, a leading French PR consultancy, has hired Sonia Afzal from Edelman London as senior consultant for its London office. Afzal reports directly to UK managing director Jennifer Attias and is responsible for new business development and directing UK campaigns for the firm's international corporate and consumer clients. Prior to Edelman, she worked at financial PR firm Moorgate Group, UNHCR, and creative agency Nameless Media.

BRUSSELS—Michael Bartholomew, former director of ETNO (The European Telecommunications Network Operators’ Association), has joined Fleishman-Hillard’s Brussels team as a senior policy adviser. Bartholomew has also been director of European affairs for Motion Picture Association, representing the major Hollywood studios and worked for 25 years as a journalist in Washington, DC, and in Brussels.

LONDON—British carpet manufacturer Brintons has appointed Grayling to handle a corporate communications program in the UK and US following a competitive pitch. The account will be led by Mary Whenman, managing director of Grayling’s corporate and financial practice, and Sophia Harrison, director of financial and professional services.

LONDON—Intelligent Energy, the global power technology company, has appointed Racepoint Group as its PR agency of record for an integrated social/traditional and corporate affairs brief. Racepoint will deliver corporate, trade and consumer PR campaigns to raise awareness of Intelligent Energy's innovative fuel cell technology and partnering business model, as the company continues to progress the commercialisation of its products across its target market sectors.

LONDON—ServiceSource, a leader in service revenue management, has appointed Lewis PR as its retained agency in the UK and Ireland. Lewis has been retained to help ServiceSource raise its profile amongst C-suite executives as it grows its presence across EMEA.

LONDON—Hill+Knowlton Strategies UK has appointed Alex Bishop as an account manager in its technology team. He joins H+K Strategies from Racepoint Group where he was a client manager, responsible for managing four teams focusing on trade, consumer and business media relations, content creation and social media channels. Prior to Racepoint Group, Bishop was an account co-ordinator at AxiCom Cohn&Wolfe.

FARNHAM—Whiteoaks has been appointed by event and online resource specialist, Imago Techmedia to provide PR support for its IT infrastructure event IP Expo. The firm previously worked on a PR campaign for Imago Techmedia's Unified Communications Expo 2012.