Paul Holmes 08 Feb 2005 // 12:00AM GMT
Almost three quarters (72 percent) of employed Americans would choose to work for a company that supports charitable causes when deciding between two jobs with the same location, responsibilities, pay and benefits, according a new survey on corporate community involvement released by Deloitte & Touche and conducted by Harris Interactive.
“The market for talent is competitive and a company’s commitment to communities is a decision factor for many Americans,” said James Quigley, CEO of Deloitte & Touche USA. “We have found both statistically and anecdotally, that people want to work for an organization that lives its values and gives them a reason to feel proud.”
Other key survey findings include:
• 92 percent of Americans think that it is important for companies to make charitable contributions or donate products and/or services to nonprofit organizations in the community
87 percent of Americans believe it is important for companies to offer volunteer opportunities to its employees
77 percent say that workplace volunteer opportunities help companies contribute to the well being of communities
61 percent think that they help to communicate a company’s values
58 percent believe that workplace volunteer opportunities improve morale
“The survey results confirm that people think corporate America has a responsibility to its communities and that employees appreciate the opportunity to contribute together,” says Anne Rouse Sudduth, Deloitte’s national director of community involvement.