Holmes Report 06 Sep 2015 // 12:43PM GMT
MAKATI CITY—Filipino public relations firm EON has expanded its service offering and rebranded as EON The Stakeholder Relations Group, designed to reflect its broader mandate as well as its tradition of thought leadership in the stakeholder relations space.
One change is a stronger focus on specialized areas of communications that are of interest to both local and global clients, particularly public affairs and government relations, events management, creative services and digital marketing.
The new group will have four units:
- EON Public Relations will continue to deliver EON’s core expertise by delivering research-based, purpose-driven PR strategies that guarantee long-term and meaningful results.
- Engage, specializing in public affairs and government relations, will focus on communication that builds community.
- Tangerine will bridge the divide between public relations and advertising through compelling creative output, effective design and interactive events.
- DiG is the company’s envoy to the multi-screen world, ensuring that communication strategies flow through the whole gamut of paid, owned, and earned media.
“For EON to meet new challenges, we have to change with the times,” says Junie del Mundo, EON chief executive. “We have to change the organization. But most importantly, we have to change ourselves. I earnestly believe that EON is an agent of societal change. And for us to effect change, we have to change ourselves.”