Holmes Report 02 Jul 2011 // 11:00PM GMT
BOSTON—MSLGroup has appointed Anne Erhard as senior vice president in the cause marketing and corporate social responsibility practice in the firm’s Boston office.
Erhard, a veteran of corporate and nonprofit cause-related campaigns including initiatives such as the American Heart Association's "Go Red for Women," L'Oreal USA's "For Women in Science," and Jockey International's "Jockey Being Family," will work with Scott Beaudoin, North America director of cause marketing and CSR to drive cause-related business and thought leadership in New England and throughout MSL's global network.
She will also support the expansion of MSLGroup's purpose-inspired marketing efforts with clients like Kellogg's and Procter & Gamble.
Erhard was most recently vice president, cause branding at Cone, and was previously a consultant at the American Heart Association and an associate at Compton Consulting Group.