Diana Marszalek 02 May 2019 // 12:00PM GMT
NEW YORK — The Estée Lauder Companies (ELC) has begun a search for PR agency support to help bolster its CSR activity, the Holmes Report has learned.
The beauty giant issued an RFP more than a month ago to a select group of agencies, sources said. ELC declined comment.
With a multitude of big-name brands in addition to its eponymous line — Aveda, Clinique, M.A.C., origins and Bobbi Brown among them — ELC's inhouse communications operation includes corporate and brand-specific teams. Over the years, a range of creative and specialty agencies have worked on ELC and brand marketing initiatives including Hush, Case, Illuminati Creative, Laundry Service and Paid Social Labs.
The agency review coincides with Bari Seiden-Young (pictured), who has been on the company's comms team since 2001, being promoted to head of ELC’s global corporate, citizenship and sustainability communications.
Seiden-Young's new role includes overseeing communications for the company's global corporate citizenship and sustainability organization.
She also will continue leading the company’s breast cancer campaign — which she has done since 2010. Working with the Lauder family and brands, the initiative has raised tens of millions of dollars supporting breast cancer research, education and medical services.