LONDON — Eulogy has changed its management structure in a bid to usher in a new phase of expansion.

Chief executive Adrian Brady, who founded Eulogy in 1996, becomes chairman, and will be focusing on expansion and acquisition, while managing director Elisabeth Field, who joined the agency in 2015 from MHP, becomes CEO.

Brady said: “We’ve had our best year ever during a year of significant developments. We invested in a new office and infrastructure, secured great people and launched new services. These management changes will enable us to make the most of the next wave of growth, particularly in digital communications, as we seek to broaden our market footprint and deepen our own capability.”

He told the Holmes Report he was not stepping back and would remain full time at the 22-year-old agency: “It’s about dividing up responsibility, looking at the next tier of management and where we have talent. The changes are part of our three-year plan and will help us look at opportunities in the market, and how we can add services to give clients what they want.”

And Brady added: “Lis has spent the last few years helping teams deliver beyond client expectations, and setting new benchmarks for how we think, how we work, and how we grow. I have every confidence the next few years under her charge will see us continue to push our boundaries.”

Recent consumer and corporate account wins at the 48-strong agency have included Jack Daniel’s and Pride in London, and Eulogy has also grown existing clients such as American Express, Molson Coors and First Central over the past year.

Eulogy was one of the first agencies to invest in social media in 2007, when it acquired Onlinefire, and digital communications strategy, planning and creative content projects have contributed to its growth.