Maja Pawinska Sims 03 Dec 2018 // 3:00PM GMT
WASHINGTON, DC — Brunswick Group has hired Craig Mullaney, Facebook’s head of strategic partnerships, as a partner to advise CEOs on digital strategy.
Mullaney founded Facebook’s Global Executive Program, advising Fortune 500 CEOs and other senior executives on critical communications issues, and how to use Facebook and Instagram as leadership and communications channels.
He starts ihis new role in Brunswick's Washington, DC office today, and will advise CEOs, boards, and other leaders on digital and social media strategies and how to use emerging communications platforms and channels to connect with stakeholders.
Mullaney told the Holmes Report: “I am thrilled to join Brunswick. It’s a pivot on a professional level from the breadth of a platform working for several hundred partners, to the depth I’ll be able to experience with a smaller set of clients where I’ll be able to go deeper and really deliver. Brunswick already has an impressive digital group but I think I add the unique dimension of how c-suite leaders, at moments of difficult communications, can use digital tools to their advantage.”
Before joining Facebook in 2013, Mullaney was senior vice president of content, operations and strategy for live video streaming platform Ustream, Inc (acquired by IBM in 2016). During the Obama Administration, Craig served as a senior advisor at the U.S. Agency for International Development (USAID), where he helped to launch the Office of Innovation and Development Alliances, and at the Pentagon.
Brunswick CEO Neal Wolin said: “No one has more experience helping CEOs make the most of the digital opportunity than Craig. He has spent the last five years advising senior executives on the best ways to use Facebook and Instagram as a leadership communications platform and, today, hundreds of CEOs are using those platforms to communicate to their stakeholders thanks to Craig’s advice. Supported by Brunswick’s existing team and capabilities, Craig will help our clients build digital strategies”.