Paul Holmes 26 Mar 2011 // 12:00AM GMT
CHESTERFIELD, MO—The US Farmers & Ranchers Alliance has chosen Ketchum as its primary communications agency. The firm will help advance the USFRA’s mission to strengthen the image of agriculture and enhance public trust in today’s best production practices.
The Alliance, composed of more than 30 of the nation’s farmer and rancher-led agricultural organizations, chose Ketchum to begin immediate development of a strategic communications plan. Ketchum is partnered with Zócalo Group, its full service word of mouth and social media agency, and maslansky luntz + partners, a communication strategy firm that specializes in language and message development.
USFRA and Ketchum will create an integrated campaign to address the critical communications issues surrounding US agricultural production practices and its role in providing a safe and plentiful global food supply.