Diana Marszalek 31 Jan 2019 // 1:00PM GMT
NEW YORK — Financial services giant Fidelity has struck a partnership with Ketchum, bringing the agency onboard as it moves forward after last year's internal strife.
“I can confirm that Fidelity has selected Ketchum as one of our PR agencies and we’re looking forward to them helping us continue building awareness for the important work Fidelity is doing to help tens of millions of Americans achieve their financial dreams, as well as further reinforcing Fidelity’s thriving workplace culture,” external communications head Jeff Cathie said in a statement.
Cathie declined to disclose further details. The Boston-based company has worked with a wide range of creative agencies, including Weber Shandwick and Grey London, over the years on various remits.
Ketchum begins its partnership with Fidelity after a particularly rough time in the company's 73-year history, starting in 2017 with chief executive Abigail Johnson’s investigation into allegations of longtime sexual harassment and workplace misconduct. Two portfolio managers lost their jobs, launching a major review of Fidelity’s company culture.
Johnson, whose grandfather started Fidelity, in turn launched a range of initiatives aimed at improving gender parity, including more promotions of women in the group that was hit by the sexual harassment claims.