SAN FRANCISCO — FinancialForce, the business management software company, has selected Finn Partners to be its new global communications agency of record.

Finn Partners is charged with handling the range of communications responsibilities — influencer relations, executive thought leadership and PR for FinancialForce’s products, which operate exclusively on the Salesforce platform.  

FinancialForce’s cloud-based enterprise resource planning, or ERP, apps include professional services automation (PSA), financial management, billing central and human capital management (HCM).

Finn Partners succeeds Highwire PR as FinancialForce’s agency partner.

Jodi Brooks, who leads Finn Partner’s tech practice, said the agency will initially focus on bolstering FinancialForce’s position in the US and Europe, and will later expand its efforts into Asia.  The partnership with FinancialForce exemplifies the kind of relationships Finn Partners is pursuing as it grows its tech practice, she said.

“This is a high-growth company and a high-growth account for Finn’s portfolio,” said Brooks. “It hits the sweet spot of where we’re heading and where the most exciting B2B tech is."