Holmes Report 05 Apr 2017 // 12:07PM GMT
SINGAPORE—International independent Finn Partners has acquired Singapore-based Ying Communications, a business-to-business PR and marketing firm with a focus on the tech sector. Finn acquired Ying Communications—together with its sister agency True Worth Consultants—through the 100% purchase of the holding company that owns both agencies.
The two agencies will be known as Ying Communications, a Finn Partners Company, and True Worth Consultants, A Finn Partners Company.
The two founders, Allan Tan and Yin Ching Yeap, will serve as managing partners and report to Howard Solomon, one of Finn’s founding managing partners, who leads the firm’s West Coast operations, which has offices in San Francisco, LA and Portland.Ying Communications was started 16 years ago by Tan and Yeap, who used to work in IBM, Shell and Singapore Airlines. The agency has a full-time staff of 35 serving clients that include Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath, Microsoft, Pure Storage, SES, S&P Global Platts, and Tableau.
Much of Finn’s international expansion has centered around the tech sector. In 2014 it acquired UK technology specialist Johnson King. A year later it acquired San Francisco-based tech PR firm Horn Group.