NEW YORK—Carbonite, a leading provider of online backup solutions for consumers and small and medium sized businesses, has retained Finn Partners as its public relations agency of record. Finn Partners will draw on its expertise in reaching consumer, consumer tech and business-to-business audiences to raise visibility for the brand via traditional, social and corporate communications channels.

"Carbonite is expanding the awareness for its online backup services to a broader spectrum of audiences," says Tom Murray, senior vice president of marketing, Carbonite. "I have worked with Finn Partners in the past, and when looking to support Carbonite in its next phase of growth, they were the natural choice."

Finn Partners will lead the account from its New York headquarters, with team members located in Chicago, Denver and Los Angeles. Associate partner Alex Laurelli heads up the account.