NEW YORK—Finn Partners, the new firm launched as part of the Ruder Finn Group, has been selected by CTIA–The Wireless Association, an international organization representing the wireless communications industry, to promote the association and its trade shows, International CTIA Wireless and CTIA Enterprise and Applications.

CTIA appointed Finn Partners to execute a comprehensive plan to build awareness and strengthen the overall value which the association provides the wireless industry.

“With a rapidly changing mobile ecosystem, our operations and membership continue to evolve,” says Steve Largent, president and CEO of CTIA. “Finn Partners’ expertise will help us stay ahead of the curve while promoting the continued growth and success of the US wireless industry.”

In addition to promoting CTIA’s signature conferences, Finn Partners will increase awareness for the association’s global presence, executive leadership, its member organizations and its involvement across the mobile industry. The account team will be led by Finn Partners executive vice president and mobile and telecom practice leader Christine Bock, and senior vice president Chris Fallon, and involve the agency’s New York, Washington DC, Chicago and San Francisco offices.