Diana Marszalek 08 Feb 2018 // 11:24PM GMT
LONDON — CNBC International’s Finola McDonnell has been named the Financial Times’ next chief communications and marketing officer, replacing Darcy Keller who is returning to her hometown of Austin, Texas.
McDonnell will assume the London-based job April 3. In her new role, she will lead global communications and marketing across the FT Group, which includes brand and commercial marketing, corporate social responsibility, events and partnerships.
McDonnell is currently CNBC International’s VP of communications and marketing. She previously served as lobbying group Business Europe’s director of communications and head of public affairs of the Irish Business & Employers’ Confederation.
In announcing her appointment, FT chief executive John Ridding said he was “very pleased” to have McDonnell onboard after a competitive recruitment process. “She brings with her a wealth of experience in the media and business worlds and is perfectly placed to lead the FT’s award-winning communications and marketing team as we navigate the next phase of disruption in the news industry,” he said.
Keller, who will be returning to Austin in April, has been with the FT for 11 years, heading communications and marketing during the last five.
Ridding praised Keller for her contributions and commitment to the FT during her tenure. “She hasn’t just protected and projected the FT brand, she has driven and lived it. And she hasn’t just shaped the story, she has helped shape the company,” he said.