Paul Holmes 26 Mar 2011 // 12:00AM GMT
LONDON—Fishburn Hedges has launched a new healthcare team to bring together its existing expertise in the sector. The 12-strong team has healthcare experience ranging from reputation management and public affairs for private sector providers including Novartis Vaccines & Diagnostics and Lloydspharmacy to public health campaigning on issues such as smoking, drugs and alcohol misuse.
Ayesha Bharmal, head of the healthcare team at Fishburn Hedges, says: “The provision of healthcare in the UK is in a state of flux and the changes will affect every organisation with a stake in the health agenda, not just the NHS.”
The team is supported by a professional healthcare advisory panel made up of clinicians and managers within the NHS, as well as senior figures from national representative bodies. The panel is designed to offer a view from the frontline of healthcare provision.