ST. LOUIS — FleishmanHillard has upped Sophie Scott, a 15-year agency veteran, to the role of global managing director of technology.

Scott will lead the agency’s efforts to grow its tech-sector work worldwide and across industries — consumer electronics, cloud computing, ecommerce, telecom and security among them, FleishmanHillard said in announcing her appointment. She also will be responsible for attracting and developing talent to work with the firm's tech clients.

Scott most recently served as a FleishmanHillard senior partner and managing director of technology and strategy for the firm’s UK and EMEA operations.

Her promotion follows the departure of former FH tech head Bob Winslow to Oracle earlier this year. 

“Sophie’s experiences guiding some of the most dynamic technology organizations across the globe make her an excellent choice for this critical role for our firm,” said J.J. Carter, FleishmanHillard’s COO and president of the Americas.

“The velocity of disruption taking place today requires us to anticipate and respond with clear communications – often in an instant. Sophie’s proven track record leading global teams to achieve this for our clients strengthens our ability to deliver the best work in the industry. We are thrilled she has taken on this next adventure and we expect our teams will thrive under her leadership," he said.