Holmes Report 14 Nov 2011 // 12:00AM GMT
AUSTIN--Austin-based branded content firm Flow Nonfiction has brought onboard three key advisors and strategists.
Lisa Pearson, chairman of the Advisory Board, brings 20-plus years of experience in the marketing and communications industry. She is currently the VP of global brand and communications at Bazaarvoice. Pearson has led integrated campaigns for global organizations including IBM, Procter & Gamble, Dell, Reckitt-Benckiser and Johnson & Johnson. She said: "Flow has cornered the market where media and purpose intersect. The films they create on their clients’ behalf generate sales and increase brand awareness without compromising authenticity or meaning.”
The firm has also appointed former Porter-Novelli engagement planning head Joel Johnson as brand strategist. Johnson is a New York-based veteran advertising strategist, producer and blogger. He previously managed Spike Lee's advertising agency, Spike DDB, where he developed and produced broadcast spots with the acclaimed director. Johnson has also worked in digital media with Sapient Nitro.
Chris Steiner has also joined Flow Nonfiction's advisory board to help guide expansion of the company. Holding an MBA from Harvard Business School, Steiner focuses in growth equity investing for Austin Ventures, which has $3.9 billion under management. Prior to AV, Steiner worked with KPMG and Wind Point Partners. He serves as the chairman of the board of I Live Here, I Give Here (ILHIGH), a nonprofit focused on raising awareness and providing education about the importance of personal philanthropy.
Said Flow Nonfiction executive producer and co-founder David Rice: “We’re excited to benefit from the experience of these three formidable talents, as Flow Nonfiction offers broader, deeper engagements and increased return on investment for our clients.”
Flow Nonfiction creates CSR and brand films, cause marketing content, and integrated campaigns for socially conscious and purpose-driven companies. Their work has anchored award-winning campaigns for Tide Loads of Hope, Downy Touch of Comfort, Pantene Beautiful Lengths, and Microsoft Bing. Their documentaries have screened at dozens of film festivals around the world, including Sundance and Munich, and have garnered awards at Brooklyn International and SXSW, among others.?