Diana Marszalek 30 Jan 2018 // 11:24PM GMT
DETROIT — Ford has made two key appointments to its international communications team, naming automotive industry vet Lori Arpin VP of communications for its Asia-Pacific operations and promoting Susan Krusel to VP of communications and public affairs for EMEA.
Arpin joins from General Motors International, where, as a Singapore-based VP, she led the development of the company’s first communications strategy that spanned the region. Earlier in her career, Arpin worked for Chrysler, working her way up to VP of communications.
She replaces Mark Truby, who vacated the role last May when he succeeded Ray Day as Ford’s group VP of communications in a management shakeup. Day has since joined IBM as its chief communications officer.
Krusel (pictured), who will be based in Cologne, comes from within Ford’s comms team, working most recently as the company’s director of corporate communications. She also has led communications for executive chairman Bill Ford for the last seven years.
Krusel’s current responsibilities will be distributed among Ford’s US comms team members. She replaces Greg Dawson, who left Ford to pursue an opportunity outside the auto industry, Truby said.