Holmes Report 22 Feb 2016 // 9:47PM GMT
SAN FRANCISCO — Twitter CEO Jack Dorsey announced that Apple's Natalie Kerris is the struggling company's new VP of global communications, a position that has been open since Gabriel Stricker departed last year during a 'strategy shift.'
Last month, Re/Code reported that Kerris, a 14-year Apple veteran, was the most likely candidate for the Twitter post since she left Apple last April after losing the company's top communications post to Steve Dowling.
Meanwhile, Twitter recently hired Leslie Berland from American Express as its new CMO. A Twitter spokesperson did not immediately respond to inquiries on who Kerris would report into. Twitter has faced increasing scrutiny from the media for its stock price and failure grow its user base.
When he left, Stricker's position was CCO reporting directly into then CEO Dick Costolo. During the interim, however, after Stricker left, the communications team reported into Twitter's general counsel. A spokesperson for Twitter confirmed that Kerris would report into the company's general counsel Vijaya Gadde.
On her LinkedIn profile, Kerris points out that she worked "introducing Apple's most iconic products to the world, including the iPod, iTunes, iPhone, App Store, iPad, MacBook Air, and most recently Apple Pay and Apple Watch." She "worked directly with Apple's visionary executive team, including Steve Jobs, Tim Cook and Jony Ive, to reshape Apple's narrative from tech underdog to industry disrupter, through the meteoric rise of the iPhone to become the world's most valuable and profitable company."
Since leaving Twitter, Stricker returned to Google to head communications and policy around Google Fiber.