LONDON—Tristan Pineiro, formerly of UK consultancy 3 Monkeys, has been appointed managing director of Grayling’s consumer brands division.

Pineiro will lead work for existing clients including Diageo, Nestlé and Energizer and drive creative excellence and new business. He will also be a member of the UK executive board.

Pineiro has more than 14 years’ experience across multiple sectors, including consumer brands, consumer technology, travel, retail and personal finance. He most recently was the creative and consumer brand director for 3 Monkeys, where he led a portfolio of clients including Three, E.ON, Disney, Pepsico, BiC and TravelSupermarket.

Daniel Cohen, formerly MD of the consumer brands team at Grayling, has been appointed managing director of Atomic, a Grayling agency focused on the technology sector, across the EMEA region.