Holmes Report 12 Apr 2019 // 8:07AM GMT
SINGAPORE — Former PayPal Asia-Pacific communications head Yvonne Koh has joined Singapore boutique consultancy Gloo PR as general manager.
Koh arrives three years after the firm was launched by former Straits Times tech editor Oo Gin Lee. She departed PayPal in mid-2017, following a three year stint. Prior to her in-house role, Koh spent several years at MSL, in Singapore and New York.
At Gloo, Koh is expected to broaden the capabilities of a firm that has focused on consumer technology. Since joining, the firm has landed corporate assignments from Schneider Electric and Ping An subsidiary OneConnect.
“Gloo PR has built its reputation as an outcome-focused consumer tech agency that focuses on great story-telling because we know well how the media thinks," said Oo. "With Yvonne onboard, we are now able to weave our tales for clients in the corporate arena. Yvonne’s strong network of agency partners also lets us expand beyond the shores of Singapore to the region."
Gloo's consumer tech clients include HMD (Nokia smartphones), Sony PlayStation and Jabra, along with new win Karcher.
“Personally, I do not see any divide between both sides," said Koh of her return to the agency world from in-house. "Having held leadership roles across both agency and in-house functions, I recognise our market needs a new breed of PR professionals who have an acute sense of what makes news, and who are also credible advisors to our clients. I deeply respect Gin Lee’s leadership and strong belief in telling stories that are meaningful and I look forward to partnering with him to further Gloo PR’s growth, scale and capabilities."