Diana Marszalek 25 Sep 2018 // 10:06AM GMT
NEW YORK — Five Sard Verbinnen alum have launched a new strategic advisory firm built around capitalizing on the team’s expertise as attorneys as well as communicators.
The firm, called Reevemark, will offer strategic counsel and financial communications support for matters such as corporate governance and shareholder activism, litigation and regulatory issues, M&A, crisis preparedness and management, corporate positioning, and ongoing investor relations programs.
Co-founder Brandy Bergman will lead the organization as CEO. Before starting the new company, Bergman had been a managing director leading Sard Verbinnen’s employee development program. She joined Sard Verbinnen 1997 after spending five years working as a prosecutor.
“There is a clear need for engaged, savvy senior advisors working directly with clients to address complex communications issues that affect reputation and valuation,” Bergman said. “From our years of in-the-trenches experience, we’ve found that ethical, candid and results-oriented strategic counsel and execution is highly valued. I couldn’t be more thrilled to launch Reevemark with this extraordinary team.”
Bergman’s fellow co-founders include Hugh Burns, also a former managing director at Sard Verbinnen, where he served as the firm’s general counsel and member of its executive committee. Previously, he was a lawyer at both Latham & Watkins and Sullivan & Cromwell. Paul Caminiti, another co-founder, spent 22 years at Sard Verbinnen, where he was a managing director and served as chair of the compensation and marketing/business development committees. Prior to Sard Verbinnen, he practiced law at a Manhattan litigation boutique.
Founding partner Delia Cannan also comes from Sard Verbinnen, where she too was a managing director. Before joining the firm in 2011, Cannan spent more than 10 years at Taylor Rafferty, an investor relations firm specializing in cross-border investor relations. Renée Soto, who also comes from Sard Verbinnen, has run her own consultancy, Sotocomm, since 2016.
“The most important communications matters require rigorous analysis and precise implementation, which is more often achieved by smaller teams focused on anticipating and addressing complex issues head-on,” Burns said. “Our firm will focus on what really matters – providing honest and insightful counsel, developing top-quality content, and delivering favorable outcomes for our clients.”