Maja Pawinska Sims 01 May 2019 // 8:04AM GMT
LONDON — Burger King has named Frank as its retained UK public relations agency after a four-way competitive pitch. The account was previously held by Weber Shandwick.
Frank will work closely with Burger King UK’s social and digital agency, Coolr, and ad agency BBH on the integrated account. The first campaign the three agencies worked on together was Whopper Day last month, where Burger King only sold Whopper burgers for the whole day.
The agency’s brief is to support the fast food chain’s brand transformation programme and drive relevance of BK and its products to a younger UK audience, including bringing its ‘Do It Your Way’ and ‘Flame-Grilled’ propositions to life, against competition from McDonald’s and KFC.
As well as new product launches, Frank will be delivering creative activations, handling the press office function and crisis and issues management, and providing regional support for the brand’s new restaurant programme.
Burger King’s Head of Brand Soco Nunez said: “We were so impressed with Frank's creativity. In Frank, we have found a perfect partner with a unique grasp of how to apply cultural relevance to our brand story. Their approach to creative PR made them the perfect choice for Burger King."
Frank founder and managing partner, Andrew Bloch said: “This is a whopper of a win for Frank. Burger King produces some of the best marketing campaigns in the world, and I can't wait for Frank to be a part of that. To be the lead PR agency for a brand like Burger King is the dream."