NEW YORK — Full Circle Brands has named 360PR+ agency of record for both its earth-friendly homecare products business and Soma, the water filtration and hydration company it acquired in 2017.

360PR+ won the business in a competitive pitch involving five firms. There was no incumbent agency. The agency’s mandate spans content marketing, paid digital, PR, influencer marketing, partnerships and executive thought-leadership.

Full Circle is bringing 360PR+ in as it tries to expand distribution and sales of its Full Circle Home line of products while promoting the benefits of using goods made from renewable and sustainable materials for everyday tasks. Houseware from cleaning supplies and compost bins to reusable sandwich bags are among Full Circle’s products.

The company is also looking to boost the market for its Soma line of water filters and vessels and coffee brew bottles, through both direct-to-consumer sales and getting shelf space in large retailers.

360PR+ CEO Laura Tomasetti added that Full Circle bolsters the agency’s work with purpose-driven companies, specifically certified B corps. “We admire what the founders of Full Circle have built, reinventing products we use every day in ways that are both functional and beautiful and make it easy to live a more sustainable lifestyle,” she said. “We are passionate about telling the stories of companies like Full Circle that have a strong sense of purpose and provide better living solutions.”