Diana Marszalek 26 Mar 2019 // 11:00AM GMT
NEW YORK — G&S Business Communications has been named the new agency of record for Page, the communicators association formally known as the Arthur W. Page Society.
G&S is charged with helping further Page’s mission — advancing the communications profession, as well as the chief communications officer role — by developing a communications strategy, creating thought leadership content and cross-platform distribution.
“Page is becoming a driving force to unite the world’s best communicators in learning from and with each other, and in becoming stronger leaders that help transform business for the better,” said Luke Lambert, G&S president and CEO (pictured). “It is an honor to form this partnership that will harness our agency’s business communications approach to further elevate the role of the CCO within an enterprise and strengthen an organization I’ve gotten so much from over the years.”
G&S assumes the pro bono assignment from Text100, which in February was rolled up with sister agency Bite into a new agency, called Archetype. Page’s chair, Aedhmar Hynes, ran Text100 as CEO for 18 years before departing the agency in conjunction with the merger.
“Page is grateful to G&S Business Communications and Luke Lambert, a long-time Page member and one of the most respected leaders in our profession, for taking this on,” Page president Roger Bolton said. “We thank our prior agency Text100 for its stellar work, most notably on the Page rebranding that has set a new course for Page as a truly global, diverse and cutting-edge association. Now, our challenge is to deliver on the promise, and I look forward to working closely with G&S to help our members transform their capabilities, their functions and the enterprises they support during this pivotal moment for companies and their CEOs.”