Holmes Report 13 Apr 2012 // 11:00PM GMT
OSLO—Nordic public relations giant Geelmuyden.Kiese Group is acquiring a 51 percent stake in the lifestyle communications agency House of Communication.
Geelmuyden.Kiese Group, headquartered in Norway, has offices Sweden and Denmark and is best known for its work in the corporate and public affairs arena. But chairman Hans Geelmuyden (pictured) says the lifestyle segment is becoming increasingly important, and that the merger with House of Communication—which itself has offices in Copenhagen, Stockholm and Oslo—will create a full-service firm with 100 employees and turnover of around €16 million.
House of Communication works across the region with companies such as the Alessi, Rosendahl Design Group, Kvadrat, and Carl Hansen & Son, and handles international media relations for a number of Danish flagship brands such as Copenhagen Fur, Royal Copenhagen, Cubus, Kari Traa and Montana.
“Ever since House of Communication was founded, the aim has been to build the strongest, broadest and most dedicated lifestyle PR agency in Scandinavia,” explains Annette Spanggaard, founder and managing director of House of Communication. “While we have largely met this goal, we find that a large number of our clients are looking for more services than we, as specialists, can and should provide. In the future, clients will be able to get all the PR services they need at one place, and still be able to keep us on as a specialist agency.”
Spanggaard, will join the Geelmuyden.Kiese Group’s Nordic management team, but each company will continue to operate in its own name.