Holmes Report 24 Oct 2019 // 12:16PM GMT
WASHINGTON, DC—“Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion,” conducted by Edible on behalf of Gerber, was presented with the Platinum SABRE for the best public relations campaign of the year at the Holmes Report’s Global SABRE Awards dinner in Washington, DC.|
The Platinum SABRE was selected from among more than 400 winning campaigns, spanning SABRE competitions in North America, Latin America, EMEA, and Asia-Pacific, as well as the In2 Innovation SABREs. Those winning campaigns came from more than 5,000 campaigns submitted to those competitions.
Forty campaigns were selected for the Global Awards, and were unveiled in a countdown from number 40 to number one. The top five also included:
2. Protect Her Wings, conducted by Romanian PR firm Rogalski Damaschin Public Relations on behalf of MSD;
3. #Covertheprogress, conducted by Ketchum on behalf of Discover Puerto Rico;
4. The cUUpcakes, conducted by DNA Medical Communications on behalf of Roche Hong Kong;
5. #RepresentLove, conducted by New York-based M Booth on behalf of Tinder.
“Once again, the winners reflect both the diversity of our industry—work that involved public health issues and crisis recovery as well as traditional marketing—and the fact that there is great work being done around the world. We expect to see great work in the US and the UK, and we do, but the top 10 included campaigns from Ghana and India and Peru,” said Paul Holmes, chair of the SABRE judges. “Creativity in our industry achieves great results wherever it originates.”
The Platinum SABRE winner sparked a conversation after iconic baby brand Gerber selected Lucas, a baby with Down syndrome, to represent the brand—initiating global dialogue about inclusion. It won the Platinum SABRE Award in the North American competition earlier this year.
A complete list of the 40 Global SABRE winners can be found here.
Photos from the Global SABRE dinner can be found here.