Holmes Report 22 Sep 2014 // 4:29AM GMT
MIAMI—Do companies have a sense of humor? Should they? Those are just two of the questions that will be answered at the third annual Global Public Relations Summit, which takes place in Miami from October 27-30.
The “Winning with Wit: Branded Entertainment and the Age of Viral Humor” panel—presented by MSLGroup—will look at how brands are investing heavily in content production and partnerships, enabling them to increasingly leverage humor and edgy pop culture to drive business growth.
The panel will feature Damon Berger, the CEO of What’s Trending, and Brian Janosch, creative director and resident Midwesterner at Cultivated Wit, representing two of the digital realm’s leading humor sites, along with Jonah Minton, SVP of sales at Fullscreen, a next-generation media company, and Quinn Kilbury, the brand director on Newcastle Brown Ale at Heineken USA.
It will be led by Stephanie Agresta, global practice director for social and digital at MSL, who says: “If you can make people laugh, you can get them to engage and buy. But behind that certainty there are a bunch of questions marketers are asking themselves: How do you strike the right balance between funny and clichéd, quirky and creepy or witty and offensive? Is it even right for my brand and our audience? And what is the role of PR and Influencers in increasing viral pass-along?”