Holmes Report 11 Mar 2012 // 12:00AM GMT
MIAMI—From the cutting edge in corporate responsibility to current best practice in crisis preparedness, from the convergence of marketing and corporate communications to the radically redesigned agency of the future, from social media analytics to the impact of behavioral economics and neuroscience, some of the most important opportunities and challenges facing the public relations industry will be on the agenda at the first Global Public Relations Summit, which will take place in Miami Beach, October 29-31.
The agenda for The Holmes Report’s executive-level event is coming together and will include topics related to the expanding role and responsibilities of public relations advisors on both the client and agency sides of the business and to the new tools and techniques being developed to help companies engage with multiple stakeholders in markets around the world.
Twenty of the world’s largest and more forward-looking public relations firms have now signed on as partners of the event, including:
• Platinum Partners: Fleishman-Hillard, Hill+Knowlton Strategies, Weber Shandwick
• Gold Partners: Burson-Marsteller, Chandler Chicco Companies, Edelman, Ketchum, MSLGroup, Ogilvy Public Relations Worldwide
• Silver Partners: GolinHarris
• Partners: Citizen Relations, Gagen MacDonald, Makovsky + Company, Mitchell Communications Group, MWW Group, rbb Public Relations and WCG.
“We are incredibly grateful for the support of so many leading agencies, and for the interest we have received from potential speakers and attendees,” says Holmes Report editor Paul Holmes. “The momentum generated by last week’s announcement confirms our belief that this is a time on unprecedented opportunity for our industry and that there is a pressing need for industry leaders to gather and discuss the critical issues that will shape our future.
“We want to look at the business skills and the new areas of knowledge—like neuroscience and behavioral economics—that will help corporate communicators add even greater value in the C-suite. And we want to look at the new content creation, measurement and analytics, and stakeholder engagement skills that will be critical to building successful 21st century public relations firms.
“Working with our partners, we are in the process of putting together a lineup of high-level speakers who will generate a lively and stimulating discussion across all these areas.”
Companies interested in partnering with The Holmes Report on the Global Public Relations Summit can email [email protected]