Aarti Shah 13 Aug 2014 // 2:00PM GMT
NEW YORK – Godiva has brought on M Booth for PR in North America to position the upscale chocolate marker as an everyday treat rather than a special indulgence.
To transform Godiva’s image in North America, M Booth is tapping into consumer media relations, digital influencer programs, special events and integrated social media programs. So far, the firm has launched its new summer offerings, include its cold beverage the Trufflelata. M Booth won the business earlier this year following a competitive review involving six agencies.
The premium chocolate continues to grow at a faster rate than everyday chocolates — and is poised for continued growth in the market, according to Packaged Facts’ July report of Chocolate Candy in the US.
Since 2007, Godiva has been a part of the Turkish holding company Yildiz Holding — which acquired the 88-year-old Belgian brand from the US-based Campbell’s Soup Company.