HONG KONG — Golin has hired Sandra Gin as digital director in Hong Kong, following the departure of executive director Ema Linaker earlier this year.

Gin, who arrives from Digitas, previously worked for BBDO and Proximity in Canada. She reports directly to Golin Hong Kong MD Jane Morgan.

Golin's Hong Kong digital operation was previously overseen by Ema Linaker, who joined the firm in early 2018 from Edelman UAE. Golin confirmed that Linaker has left the firm.

"Sandra has expertise that the agency has never before had and just as importantly, she has a Golin personality to match," said Morgan. "She’s already underway revamping the offer which will include a heavy focus on our new data analytics tools and the digital customer journey."

In particular, Gin will work with Golin's global digital operation to develop products focused on the Hong Kong market. She will also partner with the firm's creative team.

"The digital ecosystem is complicated," said Gin. "Our job is to help our clients navigate this and drive real business impact through smart, data-driven creative in the right digital channels."