LONDON — Golin has made two senior hires to its corporate, B2B and technology team, moves that it claims are part of the firm's new 'progressive' approach the agency announced this month.

Tom Glover, a former director of communications at the Financial Times, joins in the role of executive director, media, while Victoria Brophy, previously a practice director at Ketchum, joins as an executive director to focus on the agency’s corporate portfolio.

Glover (pictured, with Brophy) will be responsible for leadership of Golin’s community of media and channel specialists across consumer, corporate, b2b and technology. He will also lead strategy, content and media on key technology clients and will report into managing director Bibi Hilton.

The agency has also hired an as-yet-unnamed executive director in technology, who will be announced in January.

Brophy and the further senior hire will report into deputy MD Emily Luscombe, who was hired earlier this year to oversee the corporate, b2b and tech businesses, and was previously deputy MD of Bell Pottinger’s Engage practice.

The latest hires will in part replace two long-standing senior leaders who are both moving to in-house roles. Will Sturgeon is moving to PWC after almost eight years at Golin, and Shona Inglis to packaging company, DS Smith, a Golin client, after nine years with the agency.

Hilton said: “As we move forward in our ambition to be the most progressive public relations agency in the industry, I am excited about the new bright and brilliant brains joining us. This year we have seen significant growth across our corporate, b2b and technology business. Tom and Victoria bring a wealth of experience and expertise from financial services, sustainability, technology, fmcg and crisis and issues.”

She added: “It has been a pleasure working closely with Will and Shona for the best part of a decade and we wish them all the best as they embark on their new adventures client-side.”

The appointments come the same week as Golin announced it had bought creative content firm Hurrah Productions in Singapore