SAN FRANCISCO — Miso Robotics, which makes a robotic short-order cook named Flippy, has extended its partnership with Golin, handing the agency its PR business as it launches its next round of fundraising.

Specifically, Golin is charged with boosting investors’ awareness of Flippy in conjunction with Miso’s bid to raise $30m through crowdfunding. The agency’s responsibilities also include raising Miso’s visibility in the food service and prepared foods industries, as well as the company’s reputation as a leader in AI.

Handling strategic communications, partnership announcements, thought leadership and Miso’s corporate narrative are all part of Golin’s remit.

Miso and Golin’s relationship dates to 2018, when the then two-year-old company introduced Flippy, which can work fryers and grills. The automated kitchen assistant has since landed work at quick-serve restaurant Caliburger and was part of a test run at Dodger Stadium.

“The food service industry is seeing a 150% turnover in staffing just as the food delivery market is projected to hit $365bn by 2030. Addressing food preparation speed and customer expectations for quality has never been more important to remain competitive,” said Miso co-founder and CEO Buck Jordan. “We are at the crossroads of a major market opportunity, thanks to Golin’s technology industry knowledge and ability to deliver on earned media, Flippy became a household name around the world – we could think of no better agency to partner who has a strategic pulse on business to message our value proposition to investors.”

Miso is the latest in a series of new business wins for Golin, which have included major assignments for Lego and Twitter.