MIAMI—Afdhel Aziz, brand strategist and marketing expert and co-author of the upcoming book “Good is the New Cool: How Capitalism Can Save the World” will be speaking at PRovoke16, the fifth annual Global Public Relations Summit.

He will be featuring during a session on “Building Human Brands,” sponsored by Cohn & Wolfe and moderated by the firm’s president of the Americas Jim Joseph.


Aziz has worked for global brands such as Procter & Gamble, Heineken, Absolut and Nokia, in London and New York. He has been a featured speaker at the Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.


He joins a line-up of speakers that also includes Casey Gerald, the co-founder and CEO of MBAs Across America; Frontline executive producer Raney Aronson-Rath; Teresa Younger, president and CEO, the Ms. Foundation for Women; and Dr Philippa Malmgren, author of Signals: The Breakdown of the Social Contract and the Rise of Geopolitics and founder of economic advisory firm DPRM Group.

PRovoke16: the fifth annual Global Public Relations Summit will take place once again at the St Regis Bal Harbour hotel in Miami, starting with the Independent PR Firm Summit on Monday October 24 and continuing with two days of provocative content on October 25 and 26.

Tickets are on sale now. Attendees can also book their rooms at the St Regis Bal Harbour at our special rate. Further details of the Summit content will be announced over the next few weeks.