LONDON — Former Unilever communications and sustainability VP Jonathan Sanchez is joining Grayling as creative and strategic director for Continental Europe.

Sanchez, who has been based in Asia for the past decade, returns to Europe and will be based in Germany, reporting to both Jan Simunek, CEO of Grayling Continental Europe, and Frank Schönrock, CEO of Grayling Germany.

Sanchez's career has spanned Europe, the Americas and Asia, including a range of leadership roles in global agencies such as Euro RSCG, JWT Worldwide, Havas and Edelman. He departed Unilever in 2014 to launch his own consultancy, focusing on sustainability communications.

"Jonathan will lead the creative potential of Grayling into a new dimension and strengthen our strategic offer to multi-country clients across all sectors and disciplines," said Simunek in a statement. "He has worked in a number of impressive senior communication and creative roles both in agencies and inside big corporations across the globe. I am convinced that we and our clients will benefit from his broad international experience and that he will have a great impact on new business."