Holmes Report 05 Aug 2011 // 11:00PM GMT
SINGAPORE—Grayling has been appointed by Hasbro to manage and launch its latest Singapore version of the popular Taboo and Monopoly board games in the coming months. Grayling will be responsible for raising awareness of both games among consumers through traditional and social media platforms.
“Grayling’s proposal demonstrated an understanding of our needs and more importantly, their refreshing ideas synergised with our marketing strategy,” says Joy Koh, marketing manager, Hasbro Singapore. “We trust that they will be able to raise the profile of the new exciting Taboo and Monopoly board games, effectively reaching out to our consumers.”
In May, Grayling launched iFly Singapore, the world’s largest indoor skydiving wind tunnel and in June managed PC Show, Singapore’s longest running IT and consumer electronics show.