Diana Marszalek 16 Feb 2019 // 3:51AM GMT
NEW YORK — Gretchen Ramsey, most recently a Blue 449 senior VP, has joined Marina Maher Communications as managing director, brand engagement.
In the newly created role, Ramsey will be responsible for overseeing and expanding the agency’s expertise in digital/social, content, influencer marketing and media. Ramsey is part of MMC's executive leadership team and will report directly to CEO Marina Maher.
“Today, earned must be at the heart of every idea, combined with paid in an ecosystem to expand reach,” Maher said. “MMC is uniquely poised to grow our leadership position in this space with the appointment of Gretchen, who brings a legacy of groundbreaking paid-earned strategy and execution.”
Ramsey most recently spent two years as senior VP, content strategy at Publicis’ Blue 449, leading the discipline serving clients including Nintendo, Pizza Hut, eBay and Denny’s. Earlier in her career, she held leadership roles at MRM//McCann, Socialdeviant and UM Worldwide.